Apple
As many may know, Apple recently came out with their 2013 lineup of smartphones. The 5C and the 5S these two phones are explained more in depth in this recent article that I read. It is clearly an ad because through out the whole article they are telling your interesting facts and details about the product that make you want to buy it.
For example, "It’s pretty, guys. It’s really pretty. The 5C is made from one single hard-coated poly carbonate surface with no seams, part lines or joins which has a reinforced steel structure on the inside. ( Poly carbonate is basically a plastic shell instead of aluminum). "The 5C comes in a range of bright poppy rainbow bright colors" the 5C was basically designed to attract younger buyers that's why it's so flashy you could say. The design is also a tad different than previous models released that were more square shaped.
In addition, "The iPhone 5S has an A7 chip, and is the first smartphone ever to have one. The A7 is a modern instruction set, with 2x general purpose registers, 2x floating point registers, over 1 billion transistors and 100 square mm die size." Here are the internals of the iPhone 5S, with just a few minor upgrades from the 5. Not worth the upgrade if you already own the 5 in my opinion.
Lastly, "The new iPhone has a crystal inlaid fingerprint scanner in place of the home button that can read multiple fingerprints. There is a stainless steel detection ring around the home button, so that the sensor can detect your finger without you having to press the button." This is probably the biggest factor that would make you want to go out and buy it, a finger print scanner is quite an advancement for the mobile phone anyway.
On that note, these are all some of the many great new features included in the two new iDevices. This is what draws a consumer's attention to go out and buy the product, and company's know that by now, that's why they continue to do it, and we all fall for it sometimes.
